承情 · 发现中国好酒

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承中国好酒

感人间恩情

好酒的发掘者与发现者

传递中国品味

开创中国白酒IB严选时代

分享值得品鉴与收藏的限量级好酒

Passing on quality Baijiu of China

Feeling the kindness of the world

The explorer and introducer of quality liquor

Presenting Chinese taste

Ushering in the era of China's Baijiu of IB careful selection

Sharing the top-notch liquor worth savoring and collecting

项目背景

PROJECT BACKGROUND

白酒市场持续火热，对于品牌逐渐扎堆的白酒市场，不再是一个酒香不怕巷子深的时代！如何能选到一瓶心仪的好酒？却成了难题。承情品牌应运而生，以「发现中国好酒」为初心创立承情品牌，以专业第三方的身份传递中国品味，为广大酒友严选真正意义上的一瓶好酒，并让他们深刻了解中国博大精深的酒知识与酒文化。

模式首创：中国白酒IB严选模式，IB，独立装瓶（Independent Bottling）。承情以极高的标准严选优质酒厂资源，并在选定的酒厂中严选一批酒体，再以承情专属的酒体设计中心进行专业的酒体再设计，然后自行调配装瓶限量销售。

每一瓶承情都是独一无二、限时限量、高质保真、专家认证。承情建立一套专属的白酒评鉴标准。将白酒品格的决定因素比如封坛时间、开坛时间、储存时间、酿造地理以及工艺特点以真实的数据形式呈现给消费者，建立专属的白酒评鉴标准，让非专业消费者也能够清晰认知到产品的价值与好坏。承情不生产酒，而是好酒的发掘者与发现者，传播酒文化，传递中国品味。

In the era of booming liquor market, it is tricky to unearth a bottle of liquor among assorted liquor brand. Selecting a preferred bottle of liquor is not that easy. Chengqing came into being under such circumstances. With its original aspiration of "introducing quality Baijiu of China", Chengqing was established to present Chinese taste as a professional third party, and renders a bottle of quality liquor properly for liquor lovers, helping them to learn extensive and profound Chinese spirits knowledge and culture.

Fresh model: China's Baijiu of IB careful selection, IB, (Independent Bottling). Chengqing strictly selects high-quality wineries with extremely high standards, and selects a batch of liquor bodies from the selected wineries, and then redesigns the liquor body with Chengqing's exclusive liquor body design center, and then carries out deployment, bottling and limited sales by itself.

Each bottle of liquor produced by Chengqing is unique, limited, high-quality, pure, and certified by experts. Chengqing owns a set of exclusive Baijiu evaluation standards. The decisive factors of Baijiu quality such as the time of sealing the wine jar, the time of opening the jar, the time of storage, the geographical location and the characteristics of the process are presented to consumers in real data, and the exclusive Baijiu evaluation standard is developed so that non-professional consumers can clearly perceive the value and quality of the products. Chengqing is not the producer, but the explorer and introducer of quality Baijiu, with an aim to introduce the culture of Baijiu and present Chinese taste.

设计理念

DESIGN CONCEPT

酒不仅仅是一种日常生活快消品，更是传承几千年，见证几千年中国人文历史的文明符号，有着浓浓的中国特色人文气质与基因。承情，在商业氛围日益浓厚的今天，秉持初心传承最本真的中国白酒文化。

OCD甲古文创意，严选独好创意和设计为承情，赋予体现产品的价值感与专属性和具备国际性的特殊造型符号，并做出与大多数中国白酒的差异化设计，最终打造出一款满足品质消费与个性收藏的中国好酒。

Baijiu is not only a fast-moving consumer product in daily life, but also a symbol of civilization that lasts for several thousands of years, witnessing China's long-lasting culture and history, which is featured by China's unique character and gene. As business prospers today, Chengqing remains true to its original aspiration, which is to inherit the authentic Chinese Baijiu culture.

OCD Oracle Creative Design-China produced unique and tailored design for Chengqing, endowing a special symbol for its product to exhibit its value, uniqueness and international popularity. The design is different from that of other Baijiu products, and the product, a high-quality consumer good, can meet consumers' demand for collection.

视觉概念

VISUAL CONCEPT

承情外观以透明玻璃瓶为主色调，简约又典雅大气，在酒体的映衬下格外的玲珑剔透。除此之外还有五种不同的霓虹渐变色，时尚的配色风格，十分的吸睛，符合新消费形式下人们满足品质消费取向与个性收藏的需求，突出承情-IB严选的中国好白酒的品格。

With transparent glass bottles as the main body, it is simple but elegant, being particularly exquisite with the reflection of the liquor inside. Beside the simple bottle design, there are five different neon gradients and fashionable color matching styles, which are incredibly eye-catching and can meet people's needs for quality consumption and personal collection in the new trend of consumption, demonstrating Chengqing-IB's high standard for selecting China's quality Baijiu.

产品呈现

PRODUCT PRESENTATION

整体造型呈囿形，有亲和力，拉进品牌与消费者之间的距离。“沙漏”型的瓶体，突出承情严选的酒体是经过长时间沉淀，酿酒大师严格筛选后的陈年老酒，“没有经过严格筛选的白酒，不足以证明是一瓶好酒。”承情「瓶身」部分，整体造型呈囿形，有亲和力，拉进品牌与消费者之间的距离。瓶身上部与瓶盖有24道切面，象征着一年的二十四节气，时间是最好的酿酒师，承情经过长时间一道道工序严选出绝美佳酿。

「承情」两字采用现代简约设计与传统书法相结合，笔画严谨有节奏，让消费者易识别易记。「酒标」通过紧凑整齐的文字排版方式，将酒体的基本信息以简约严谨的风格呈现，直观地向消费者传递产品信息，突出承情严格的筛选标准，同时也暗藏玄机。“牙线口”的可撕设计，增添“盲盒”般品酒乐趣。「外盒」的通体暗纹工艺，彰显白酒的浓厚历史与底蕴。同时盒身的特殊设计便于开盒，内含的附赠卡突出了承情作为严选好酒的特殊仪式感。

The overall shape is confined, the affinity it conveys will help the consumer to have a closer understanding of the brand. The hourglass-shape bottle demonstrates that the liquor carefully selected by Chengqing is aged quality Baijiu with long-term sediment and through rigorous screening by seasoned winemakers. "Baijiu without rigorous screening cannot be proved as a bottle of quality Baijiu." The overall shape of the bottle body is confined, the affinity it conveys will help the consumer to have a closer understanding of the brand. There are 24 sections between the upper part of the bottle body and the bottle cap, symbolizing the twenty-four solar terms of the year. Time is the best winemaker, and only through enduring and meticulous procedures can Chengqing present vintages to its consumers.

The Chinese characters "承情"adopts both modern, simple design and traditional Chinese calligraphy. The simple yet powerful strokes are easy for consumers to recognize and remember. "Wine label" presents the basic information of Baijiu in a concise and rigorous style through compact and neat text typesetting, which directly conveys product information to consumers and highlights the strict screening criteria. The design contains another subtle detail— the removable seal— offers the consumers a sense of opening a surprise gift, adding the pleasure of Baijiu tasting. The dark colored pattern on the "packing box" representing the profound history and cultural deposits of Baijiu. The specially-designed switch of the box helps consumers to open the box easily, and the attached card inside the box highlights a special sense of ritual of Chengqing.